Elect Keith Lewis — Campaign Media Strategy, Video Production & Print Collateral

A full-suite political campaign production and visual strategy executed by KooziArts for Keith Lewis's campaign for Atlanta City Council District 11. Built around the core platform “Putting Atlanta Families F1rst,” KooziArts delivered high-impact video ads, grassroots promotional wear, and print marketing collateral that positioned Keith Lewis as an authentic, community-first grassroots candidate.

Client: Keith Lewis Campaign (Atlanta City Council, District 11)
Industry: Political Campaigning, Municipal Government & Community Advocacy
Year: 2025
Categories: Video, Print, Integrated Campaigns

Services

Political Campaign Strategy
Promotional Video Production & Voiceover
Graphic Design
Apparel & Print Marketing Collateral
Social Media Content Strategy

Three Keith Lewis campaign print pieces on a blue background, including the Invest in Progress fundraiser flyer

Overview

Keith Lewis—community leader, mentor, and founder of the youth-empowerment non-profit I'm a Father F1rst—launched a grassroots campaign for Atlanta City Council representing District 11. To stand out in a competitive municipal field, the campaign required modern, relatable visual marketing that highlights his deep ties to the community. KooziArts designed and produced all core campaign assets, including cinematic vertical video spots, official campaign t-shirts, yard signs, and campaign literature centered on family, safer streets, and local opportunity.

Objective & Challenge

Traditional political campaigns often rely on stiff, over-engineered TV ads and cookie-cutter flyers that fail to resonate with local voters. The campaign had to break the “career politician” mold by emphasising Keith Lewis's real-world presence as a father, mentor and active neighbour; capture grassroots authenticity from block parties, corner-store conversations and peaceful rallies in a sleek, professional digital format; and hold high visual consistency across street-level assets such as yard signs and apparel and digital platforms including keithlewisforatl.com.

Keith Lewis campaign print set: navy and white Elect Keith Lewis cards beside the Invest in Progress fundraiser flyer

Strategy

We executed a community-centric storytelling framework built on accessibility and grassroots trust. Voiceover copy was drafted to contrast career politicians who only show up during election season with a candidate who lives, works and serves in District 11. Video was edited mobile-first as dynamic vertical commercials tailored to Instagram Reels, TikTok and local digital distribution, mixing crisp studio talking-head visuals with real-world campaign footage. A cohesive red, white and royal blue palette with custom Georgia state outline iconography and bold typography carried the line “Elect Keith Lewis — Putting Atlanta Families F1rst.”

Creative Solution

Campaign commercial production delivered high-engagement video spots with professional voiceovers, custom title slates and footage of voters, elders and local business owners endorsing Keith's vision for safer streets and better schools. Print and grassroots collateral — flyers, yard signs and apparel — was designed for campaign volunteers and community supporters to use during street-level canvassing and door-to-door voter outreach.

Short-form edits

Vertical cuts for Reels, TikTok & Shorts

Campaign spot 01 — Putting Atlanta Families F1rst
Campaign spot 05 — safer streets and local opportunity
Campaign spot 08 — community endorsements
Campaign spot 09 — District 11 get-out-the-vote

Gallery

Click any image to expand